Join BCG's Digital Marketing Journey
22 Oct 2019 12:00
Go-to-Market Transformation means aggressively retooling a company's commercial functions to exploit new possibilities. It is a powerful lever to maximize the growth potential of a company’s core business, and an essential element of any transformation.
While business leaders understand the importance of effective selling, they are faced with a rapidly changing environment around how customers engage and buy, as well as new competitors who are going to market in different ways. Mobile, social networking, the cloud, and other technologies are profoundly transforming relationships between businesses and their customers.
Join our workshop and experience this DIGITAL MARKETING JOURNEY together with BCG consultants based on a real case example. We will be working in groups and make sure you get hands-on experience, while showing you how companies can transform the way they reach and communicate with their customers.
Speakers: BCG Consultants